This program is established to foster the senior professionals who are engaged in advertising media, propagation of design, planning and design of advertisement, planning of marketing, market research and analysis, and etc.
On the course design, this program focuses on pluralism and creativity, i.e. to foster all-round artistic personnel who are proficient in advertisement design and artistic creation.
Through systematic study, the students will be provided with theory and skills of advertisement planar design, with agile professional skills in advertisement design, originality and execution, with good literary and artistic accomplishment, with a higher capability of artistic creation, and with a stronger expressive force of painting.
Main courses: Sketch, Color, Three Constitutions, Planar Design, Conception of Animation, Image Design of Cartoon, CI Design, Making of Cartoon on Computer, Conception of Advertisement, Package Design, Conception of Advertisement Design in Movie and TV Series, Photography, etc.
The graduates of this program are competent to work at advertisement departments of news media; advertisement companies, market research trades, information consulting trades, and enterprises and institutions. The program only recruits students of art. The examinees are required to have the basis and accomplishment of art. Those who want to enter the program must participate the examination of art which is organized by our university and get passed.